Or a.k.a how every other advertising program will contribute to the downfall of the quality of the internet.
Its just another rambling of an uninformed person on how this game will end:
- Almost all advertising programs earns you money whenever a user clicks on a banner ad.
- For a user to click on a banner, the banner content must be more interesting to the user than the content on the website.
- Websites owners usually have no control over the quality of content on these banner ads.
- The banner ads are usually of low value to the users compared to the content of your website.
- The only logical way to improve the gradient is to lower the quality of the content of your website.
- Since lower quality content website will rank lower on search engines, the website will resort to dubious SEO.
- Now that most of the top ranked search results are mostly low quality content wesbites, at one point the user gives in a clicks on the banner ad just to get the proper information. A typical user does not have the patience to check the first 20 search results. The good content websites would be found on a lower ranking instead.
- Low quality websites are now earning a lot while those with good content operates at a loss. By natural selection, low quality websites proliferate.
- Search engines will become basically useless since the majority of websites are now of low-quality content and of no use to users.
No wonder Google needs a lot of PhDs for their search algorithm. The only thing it can do is delay the inevitable, because low quality websites will eventually reach a threshold where it will be almost indistinguishable from good ones. Expect the signal to noise ratio to become even lower…
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