Or a.k.a how every other advertising program will contribute to the downfall of the quality of the internet.

Its just another rambling of an uninformed person on how this game will end:

1. Almost all advertising programs earns you money whenever a user clicks on a banner ad.
2. For a user to click on a banner, the banner content must be more interesting to the user than the content on the website.
3. Websites owners usually have no control over the quality of content on these banner ads.
4. The banner ads are usually of low value to the users compared to the content of your website.
5. The only logical way to improve the gradient is to lower the quality of the content of your website.
6. Since lower quality content website will rank lower on search engines, the website will resort to dubious SEO.
7. Now that most of the top ranked search results are mostly low quality content wesbites, at one point the user gives in a clicks on the banner ad just to get the proper information. A typical user does not have the patience to check the first 20 search results. The good content websites would be found on a lower ranking instead.
8. Low quality websites are now earning a lot while those with good content operates at a loss. By natural selection, low quality websites proliferate.
9. Search engines will become basically useless since the majority of websites are now of low-quality content and of no use to users.

No wonder Google needs a lot of PhDs for their search algorithm. The only thing it can do is delay the inevitable, because low quality websites will eventually reach a threshold where it will be almost indistinguishable from good ones. Expect the signal to noise ratio to become even lower…

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